Those in the Internet business, especially those in Search Engine Optimization, are very familiar with backlinks. Also known as inbound or inward links, backlinks are the incoming links to your website. They are links in other websites that direct readers to your site. Backlinks reveal how popular or important your website it, thus, they are very important.
One particular reason why backlinks are important is the way they are used by search engines. Search engines, such as Google, Yahoo, and MSN use backlinks to determine just how important a website is. They use backlinks, among other factors, to assess if a website is relevant enough to appear in the page results of a particular search inquiry. The more backlinks you have, the better the chances that Google of Yahoo will consider your website relevant. It follows then that the more backlinks you have, the more visitors you will get.
Once you become aware how important backlinks are, it is time to focus on creating them. This is very easy. One way to do this is to leave your link when you comment on blogs. Of course, it is not enough to comment on just any blog. Choose blogs with content that is remotely related to the content of your website. This way, you are building quality backlinks. Another way to create backlinks is to post links together with your signature when you comment on forums. Submitting your URL to directories is another great way to create backlinks.
Creating backlinks may seem like an exhausting part of managing your website but it will be worth it. Backlinks determine your website’s popularity and this is something any webmaster should focus on.