Social Media

How to Measure Social Media’s Impact on Customer Retention

Social media is an important tool for marketing and brand building. It helps you to interact more closely with customers. It is important that you measure its impact on customer retention by Analyzing response of customers after starting Measuring the rate at which customers increase after starting Measuring impact on operational costs If you have …

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How to Integrate Video into Your Social Media Marketing

Video and social media have risen together, and have taken the internet by storm. It only makes sense if you integrate video into your social media marketing campaigns. Three tools to do this are Screen casting – an easy way to broadcast your video Skype – easily record videos YouTube – upload and share If …

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Email Versus Social Media: 3 Key Points

With increased use of social media, many marketing professionals wonder if email will remain relevant. The question for ecommerce retailers then becomes where should they focus their efforts, and should they abandon email for social media? comScore, the tracking and analysis firm, publishes an annual “U.S. Digital Year in Review,” which describes trends and rankings …

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B2B social media marketing

B2B social media marketing took off dramatically in 2010 with more and more businesses exploring the potential, and using increasingly confident and innovative approaches. Looking back over the top-performing strategies and tactics, there are some core lessons that every B2B marketer can learn from those that delivered exceptional results to their businesses. This article highlights …

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