It is important for a website to have backlinks and direct links from other websites. The link popularity of a website is judged by the number of web pages that are linked to websites or may be some other individual web pages. There are a number of Link operators that are supported by the search engines.
You can hire a link building company to start a seo link popularity campaign for bringing more traffic to your website. They will also work towards improving the link popularity and branding. You will notice that these services will also improve your search engine rankings. It is good to opt for natural link building options so that you can match the search engine guidelines.
Building link popularity is a process that requires a lot of time investment but carries importance in the whole Search Engine Optimization process and helps in keyword ranking as well. Choose a professional company to offer link building services.