Realizing the enormous potential of internet marketing, big or small business houses go online. A major share of viral traffic received by website is generated through search engines and this makes it mandatory to make your company’s site search engine friendly. Search engine optimization increases your website’s popularity and ranking in SERP’s or search engine ranking pages to generate more organic traffic which can be converted into sales and profits.
On page optimization and off page optimization are the prominent categories of search engine optimization. As the name suggests, the former can be done by altering the coding of the website and is related to the website’s structure and content. The latter is done off page and pertains to link building. Irrespective of the optimization techniques used, they are internet marketing strategies that require a great deal of research, planning, analysis and communication prior to implementing them. Search engine optimization enhances the performance of your website in bringing more leads and increasing your brand visibility online.