Facebook is not just a site for finding your best friend or for keeping tabs on an x. It is an important aspect in improving your marketing strategy big time. If you want to use facebook in improving your business marketing, you need to keep your personal stuff and business separate. If you are posting personal things it should be personal, and when you are posting business updates they need to be strictly business oriented. Friends may hide or even ignore your posts if they are not professional. Poor updates may affect your marketing strategy but having professionals updates will help market your brand effectively.
When facebook is well used it provides the business with an authentic face. It is an ideal way of building relationships with clients. It also deepens the connections that you have with them. Another stagey that can help you is creating a group that you can invite your customers. This group will be of benefits since your audience will be able to tell you on what you need to improve on. They will be able to comment about your services and thus helping you in providing them with quality services.
As a marketer you need to be social, project a friendly image, and communicate often with your customers on facebook. A friendly tone can convey a personality that is more approachable. Though it is crucial that you avoid too much informality because this will decrease you marketing credibility, don’t let days pass without responding to your customers comments