For the first years when social media made it onto the playing field of marketing companies where not sure what to do with it, now if you avoid it you could face a serious downfall with your business. SEO and social media go hand-in-hand and has become a crucial ingredient to marketing any business. There are however distinct methods to the madness that can help your websites SEO over time.
Contests: One of the goals of social media will be to have your audience push your message out through their channels by the form of retweets, Facebook like buttons and blog posts. That is when your efforts will really start to pay off how they should. When you can get an audience member writing a blog post on your promotion those natural links are going to lead to great SEO.
Viral: A viral marketing campaign pushed through the social channels can lead to an amazing amount of links pointing to your website. A great example of viral marketing is the Blendtec iPhone video that has reached an astonishing 8.5 million views on YouTube and generated something in the ball park of 6-7 thousands one way links. This is an example of social media creating a fierce amount of publicity and links.
Kicking and Screaming: Are you upset about something in your industry? Let the world know because it might just create some really nice one way links pointing your blog or website. People like it when others are mad about something, as strange as that sounds they might just jump into the conversation and help out spreading your message. This could also lead to some really great one way links pointing to your website over time.
All it really takes is some creative outside the box thinking. If you have a team of employees don’t be scared to get everyone’s input. Have a brainstorming session and get everyone’s say about how to really kick things up on the social front to generate some nice one way links pointing to your website. Social media is not just about letting people know you just made your coffee too hot it is also about leveraging your voice and your message.