Facebook has a fan page which helps to build a number of relationships. With a fan page one can send e-mail about the latest events, special offers and services introduced. There are a number of people connected with facebook so there is a big base of clients to work. With the help of facebook one can expose ones brand to a massive number of people. One can engage the list of fans in taking up the new offer, sign up for a mailing list, or even visit a particular website.
There are a number of options available on facebook to share ones knowledge with others. On facebook one can post a number of articles and videos and have various comments and discussions among the clients. Comments can also be posted on the pages of others profile.
One can also send private messages to someone. If one is not a fan of someone even then one can send a private message to them. Free membership sites can also be built on facebook which is known as community. One can put comments on the page and if the page has more number of fans then its ranking increases.
So, facebook is a promising social networking website to increase ones business by promoting it worldwide with a lot of people in the group.