Considered a significant ingredient in today’s lifestyle, social media has made the world a smaller place with people across the globe interacting with one another, extensively. Social media has a pervasive influence on the functionalities of business houses like social media marketing, interactive communication with customers and reputation management.
A blessing or a curse, social media has become inevitable in the modern scenario. We use Twitter, Facebook or LinkedIn to stay in touch with family and friends. Sharing videos, photographs or articles through social media increases our popularity online and social media marketing is known to leverage sales and profits.
Despite the lurking problem of social media addiction around, social media is still used to post updates on events and product launches by companies. Social media allows us to bridge the geographical barriers and create a larger network of like minded people. Social media leads us to the virtual world of possibilities personally and professionally.
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