The changing world has adopted new marketing strategies and many of these strategies have replaced the traditional marketing methods but still the importance of traditional marketing has not completely faded away.
Even today, television ads or TV ads play an important role in advertising products and services. Hundreds of people still choose a brand, after watching an advertisement telecasted on TV. Radio is yet another media that is used to promote a brand with a considerable share of people listening to it, on their way to office. Similarly, traditional marketing through print magazines is still effective since, the magazines have not lost their popularity among public.
The downside of using traditional methods for advertising is that they are quite expensive and the return on investment is considerably lesser compared to internet marketing. Unlike traditional marketing, internet marketing can reach out to larger number of people and ensure a substantial ROI without spending much investment and effort.
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