As someone who spends a lot of time writing blog posts, it’s disconcerting to see blogs fade into the background while sexier services such as Twitter and Facebook grab the spotlight.
From the outside looking in, Twitter and Facebook are easier than blogs. Tweets and updates can be written quicker and more often, and they can often deliver the same ideas, thoughts or comments without the time and effort required by blogging.
But as much as Twitter and Facebook are user-friendly, they have their limitations. As short-form mediums, there is only so much real estate that can be leveraged. On the other hand, blogs provide a broader landscape to articulate ideas, information and resources.
At the same time, blogs are effective “content engines” in which the content can be repurposed to support social media efforts on Facebook and Twitter, marketing and sales collateral. In other words, blogs offer attractive return on investment (ROI) or bang for the buck.
In that respect, blogs can serve as an effective foundation for a company’s social media efforts. Sure, there is more effort involved in writing a blog but, in the long run, it is well worth the effort.
More more on the value of blogs, check out this post on why Facebook and Twitter are not replacing blogging.
Article:http://blog.sysomos.com/
