For organizations to effectively use online resources such as Social Media for recruitment marketing, they must recognize the fact that the emerging platforms are additional resources that harmonize and expand their existing sources of recruitment. Social media can be used for sourcing candidates, interacting directly with the jobseekers and establishing a direct communication channel with them. It can also be used as an additional source for PR by broadcasting updates and making announcements.
Popular and most-frequented social media platforms such as Facebook, LinkedIn, YouTube, Twitter and others are being increasingly used by organizations to meet their online requirement needs. Recruitment portals and companies can help organization in this purpose with their experience and expertise in setting up bespoke branded social media pages for Twitter, Facebook and YouTube. Social media account set up and management are handled by recruitment companies on behalf of corporate and organizations including social media strategy and planning. By identifying the exact recruitment needs of employers, job portals can use social media to build talent pools that matches the exact requirements of their clients.
Online job searches originate on a search engine when the jobseekers type their requirement to locate the jobs available for their levels of skills and experience. Search engine marketing or Pay Per Click is an innovative method used by recruitment companies to attract candidate directly through online recruitment. By bidding on the right type of keywords that candidates are expected to type into search bar when looking for jobs, you can display your online recruitment advertisement directly to that candidate. For instance, an engineer located in Denver, U.S is most likely to use search string such as ‘Engineer Jobs Denver’ or ‘Denver Engineering Jobs’. By sponsoring such search strings depending on the job location and type, you can display a link or message directly to that candidate.
Pay Per Click campaigns must be managed effectively for getting the best results. It is also a process where it takes time for the results to be seen or perceived. However, it is undoubtedly a powerful tool and adds a new dimension to your online recruitment strategy. An experienced recruitment portal can help optimize the online recruitment process by increasing the click through and reducing cost per hire considerably.
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