What is a trusted link? The term seems to have originated in relation to websites that Google and other search engines consider to be trustworthy such as governmental and educational (particularly universities) websites. The following points need to be considered in relation to trusted links:
– These types of links, while valuable, are difficult to acquire
– Website URLs ending in .gov are only used in the USA
– Website URLs ending in .edu are restricted to accredited post-secondary institutions and are primarily used in USA
– Under no circumstances should you attempt to acquire these types of links, or any other type of link, by surreptitious means.
Given how valuable a trusted link might be to the ranking of your website on Google etc. it is worth investing a little time establishing the feasibility of acquiring this type of link. Many governments around the world provide local support services for small businesses, sole trader etc. and usually a resource website is part of this service. Some of these agencies may be prepared to provide a link to your website; particularly if your business is in start-up phase. It doesn’t hurt to ask!
Another avenue for acquiring trusted links is to establish if you’re local or nearest university or post-secondary institution is seeking any type of sponsorship. Part of any sponsorship could include the provision of a link to your website. While many small businesses may not have the finance to engage in sponsorship activities it should be noted that sponsorship can take many forms such as the provision of services, etc. and may not mean having to part with much needed funds.
It is very important to ascertain if any of your competitors have acquired trusted links as it could be the case that the same trusted links are available to your website.
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