The Changing Landscape of Marketing Online

Inactivity. The search engine landscape is changing all the time – if you’re not constantly working on promoting or building your site chances are it’s going to slip in the SERPs. ( = search engine results pages = organic key word based search rankings )

You can’t just put up a 5 to 20 page brochure/pamphlet site and expect visitors to find you.

You have to work at it regularly and consistently.

SOLUTION: We NEED Work at it …… regularly adding fresh / relevant info / text into the web site and Blog Consistently. implement social media strategies specific to your web site !

With new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.
– Carrie Grimes, Software Engineer, Google

This is great for those of us who use Google to search and find relevant results to our most common inquiries. Results will become timelier, more social and rely more heavily on keyword strings, ultimately providing more useful results as newer content can be indexed much quicker and from a much larger base of sites.
Is your SERP spot threatened?

When Google says “fresher” results, what they’re saying is that ranking principles have not changed, but rather rankings are (and will become) more dynamic, shifting to display the latest and greatest (and, therefore, hopefully best) information as a result of being able to reach deeper and more frequently into the Web.
But what about website owners who have come to rely on the steady ebb and flow of organic traffic that a high Search Engine Results Page (SERP) position provides?

Many website owners who have long enjoyed a top spot, or even a high spot, have suddenly found their sites displaced, resulting in a massive dip in organic traffic. And to make matters even more vexing, the position your site is in this month will likely be different from where you find yourself next month.
Of course, your main goal should be to deliver value to your customers and audience. After all, ranking is only a means to an end.

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