It was probably the worst-kept secret within the technology and social media worlds but Twitter has acquired Tweetdeck for $40-million to $50-million, according to Techcrunch.
The deal makes complete sense because Twitter.com as a way to read and write tweets is a no-frills platform that loses many people once they get some experience and start to explore alternatives. A recent report we did showed that 42% of all tweets are made using non-official Twitter services and applications, which included TweetDeck.
TweetDeck is, by far, the most popular third-party service because it is feature-rich and user-friendly. Unlike Twitter.com, TweetDeck has diligently worked on improving, including the ability to post to multiple platforms.
Buying TweetDeck was a no-brainer move for Twitter but it took a rival offer from Bill Gross’ Ubermedia to apparently make it happen.
The question for TweetDeck users is how the software will evolve now that it’s part of the Twitter empire.
Will Twitter, for example, still lets users post on a wide variety of platforms, including Facebook, Foursquare, Google Buzz and LinkedIn?
Will TweetDeck stay completely free or will Twitter launch premium versions as it looks to generate more revenue?
What does TweetDeck being part of Twitter mean for rivals such as Seesmic and HootSuite?