All the SEO tactics that help in maintaining integrity of your website and search engine results pages are considered as White hat SEO tactics. There are different tactics that can be used for expanding your client base. One of the most important and easiest of these tactics is internal linking. A lot of times businesses make use of fancy drop navigation applications and catchy scripts that add to the visual value of website but hinder search engine spidering that leads to lower traffic. One can avoid this by adding text links at bottom of homepage linking to all internal pages of website for better results.
Reciprocal linking is another important white hat SEO tactic that is helpful in attaining additional links to a website. If a company is planning to build reciprocal links, it is important to do is wisely. Exchanging links with any and every website will not help you in the long run. Site optimization and content creation are also crucial white hat SEO techniques for a website.