Why You Should Have Both a Facebook Fan Page and a Group

As a home based business owner, online marketer, small business owner, or other professional, you may not have as much leverage as the big brand companies with the ability to generate millions of fans with little effort using a Facebook fan page. Therefore, here are some excellent reasons why and how you can best utilize both a Facebook fan page and a Facebook group to build your business and your brand.

If you are an individual business owner, it is best to create a profile page for your business that is separate from your personal profile page. Having separate profiles has its advantages. For example, you can set up both profiles as admin of your group(s), so you will have two ways of accessing your group should one account get suspended for some reason. Of course, we know that Facebook is a social network and they intend to keep it as such. However, businesses are encouraged to create fan pages where they can advertise and market products and services.

A Facebook fan page offers more versatility and is more customizable than a regular profile page. Not only can you use it to market your products or services, but you can also deliver valuable information to your prospects and to provide excellent customer service. Perhaps the biggest advantage of a fan page is that you can have an unlimited number of fans/customers/prospects. This is a great place for building the much-acclaimed email “list”. If you do Facebook marketing correctly, you can build a substantial database of followers and a handsome income as a result.

To really get the most out of Facebook marketing, however, you should have a Facebook group where you can also share content and network with like-minded individuals. By managing your own group, you will have more control over what type of content you can share and allow others to share, as well. Most Facebook groups ban the sharing of affiliate links, but there are a few which do allow business links to be shared among group members, encouraging them to promote their business opportunities. Such groups understand that people are there to network, share, and grow our businesses without considering them spam. Be sure to find out the rules of various groups before you post anything that could potentially get you blocked or reported. Learn the rules of Facebook etiquette before engaging in Facebook marketing. Here are additional advantages to Facebook groups:

* You can create events and invite your members to business webinars, conference calls, and live events.

* As admin, you can add members to your group, but it is best to first inform them or get their permission before doing so. If you ask politely and let them know ahead of time what your group is about, you’ll have more positive responses than if you include them without informing them.

* While Facebook fan page updates show up on Google, group postings show up on Facebook notifications. The notifications are for groups you interact with, so Facebook will keep you up-to-date on changes within those groups. This means that those who interact with your group will also receive updates on their notifications which will cause more interaction.

* Promote your fan page in your group to remind members who have not “liked” your fan page yet to check it out and stay connected with your training, products, and business updates.

* Post your blog links in your group, which will act as another backlink back to your blog.

* Share blog posts, videos, quotes, and more by messaging multiple groups from Gmail using the groups’ email addresses.

As you can see, there are numerous advantages to having both a Facebook fan page and a Facebook group. If you do not have one or more of the components above for your business, start by creating a fan page or group and see how it will improve your business today!

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